We’re serial sweet toothers who try to eat better—but never at the expense of great flavor.
HOW WE GOT HERE
We won’t sugar coat it: the “better for you” chocolate options we tried were chalky, grainy, and bland—flavor really felt like an afterthought. So, we set out to do what hadn’t been done before: create plant-based, low sugar sweets that taste incredible.
So, we ditched the dairy, dialed back the sugar (like way back), and put away the palm oil. We kept textures and flavors alive and well. Instead of chalky, you get creamy. Instead of grainy, you get fluffy. Instead of bland, you get woah. Our sweets surprise people, and we like it that way.
HOW WE SEE THINGS
We believe that if something is “better for you” but you won’t eat it, then it’s not really better for you. Good for you goes beyond health; it’s about enjoying freely—especially when it comes to fun things like chocolate, cookies, and caramel. So to us, “better for you” means you can indulge everything, while sacrificing nothing. You get low sugar, you get plant-based, you get delicious. That’s what WHIMS is for you: good all around.