Our Mission
At Whims, our mission is to revolutionize snacking by creating delicious, indulgent, better-for-you treats that bring together joy and wellness. As a husband-and-wife duo, Leanne Viola and Jesse Barruch are committed to reimagining the treats you love with less sugar and more wholesome ingredients.
Join us in creating a world where you can feel good about snacking, one delicious bite at a time.
Our Story
Hi, we’re Leanne and Jesse, the husband-and-wife duo behind WHIMS. How did we get here? It’s a mix of health
challenges, a shared sweet tooth, and a drive to change the way we snack.
A few years ago, Leanne was diagnosed with an autoimmune disease and faced two tough choices: lifelong meds
with potential side effects or chronic pain. Neither sounded good, so we took control of our health,
adopting a low-sugar, plant-based lifestyle. It worked well to reduce her inflammation, but we found we had
to choose between healthy but bland, or tasty but packed with sugar.
That’s why we created WHIMS - chocolates that are low in sugar, free from gluten and dairy, yet full of
flavor and indulgence. Now, you can enjoy your treats without compromise.
Go ahead, treat yourself. We’ve got you covered.
Indulge Better
Don’t get us wrong - we’re all about indulging, but we’re not fans of all that sugar and those artificial sweeteners. We believe chocolate can be delicious and still have it all:
Direct Trade
Gluten Free
Non-GMO
No Palm Oil
No Sugar Alcohol
Plant-Based
